Happy Socks

Mikael Söderlindh and Viktor Tell had a vision: to spread happiness by turning an everyday essential into a colorful design piece. In 2008, socks were just socks. White, gray and black pieces of textile that were nowhere close to the fashionable and creative design piece they could become. But that was all about to change.

Happy Socks, a high-quality sock that combines unique designs and craftsmanship. (Probably) The world’s most comfortable and colorful tool for spreading happiness was born. This concept is now brought to life by Happy Socks’ talented team of creatives.

Today, Happy Socks has reached 90 countries and every continent. With Concept Stores all around the world, from LA to Tokyo, Happy Socks can be found in over 10,000 top fashion apparel boutiques.