New Era



In 1920, Ehrhardt Koch sees an opportunity to redesign the process and quality of headwear and borrows money from his sister and former co-worker to start E. Koch Company. In its first year of operation, the company used their new process to produce more than 60,000 Gatsby-style caps. After a successful launch, E. Koch Company officially changes its name to New Era Cap Co.

In the 1960s New Era began to sell directly to every MLB team at its annual Winter Meetings. This was a pivotal step on the brand’s path to exclusivity with the league.

In 2015 New Era signs global deal with Manchester United football team. Giving New Era exclusivity with the two most recognizable sport brands in the world. Manchester United and the Yankees.

Making sports headwear history in 2016, New Era becomes the official on-court cap of the NBA, making New Era the first brand in sports history to have exclusive on-field, sideline and on-court headwear rights globally for all three major U.S. leagues at the same time.



Buy New Era hats with confidence as The Foot Factory is an authorised retailer.



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