Vivienne Westwood is one of Britain’s most influential and unconventional fashion designers. Her brand began taking shape in the early 1970s, when she and Malcolm McLaren—manager of the Sex Pistols—opened a boutique on London’s King’s Road. Originally called Let It Rock and later renamed SEX, the shop became a hub for the punk movement. Westwood’s daring, DIY-inspired designs helped define the aesthetic of the subculture, challenging fashion norms with torn fabrics, safety pins, and provocative slogans.

As her reputation grew, Westwood continued to evolve creatively, fusing historical references with modern rebellion. She launched her first catwalk collection in 1981, titled Pirate, which marked a shift from pure punk to theatrical tailoring, corsetry, and British heritage influences. Throughout the 1980s and 1990s, she became known for blending the aristocratic with the anarchic—reinventing tartan, crinolines, and even the academic gown.

Westwood remained outspoken in both fashion and politics, using her runway shows and public appearances to champion causes such as climate activism, civil rights, and anti-consumerism. Her Orb logo—symbolizing tradition with a futuristic twist—has become a signature emblem of her brand.

Today, Vivienne Westwood stands as a global symbol of fearless innovation, sustainability, and radical British style.

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